A store page is not a formality, it is the first level of the game. Players judge the page long before they judge the project, and a strong build behind a weak page never gets the chance to be played.
Everything a player sees was prepared in advance: a capsule image, a handful of screenshots, a trailer and the opening lines of a description. None of it is an afterthought, and all of it can be improved before release.
What a player sees first
Attention arrives in a fixed order. The capsule image is noticed first, then the title beside it and only then the description, and each step has to earn the next.
Design the page as a sequence rather than a collection. Each element should answer the question the previous one raised, until the player has enough to decide whether the game is for them.
Test the page on someone who has never heard of the project. Their first reaction takes seconds, and the part they mention is the part that is actually doing the work.
Capsule art and its proportions
The capsule image is the smallest piece of art a player sees and the most important. It has to read at a glance, which means one clear subject, strong contrast and almost no text.
Stores ask for several sizes, from a wide banner to a small thumbnail. Prepare the largest version first and check the smallest, because detail that survives reduction is the detail that was worth keeping.
Keep the composition centred and the edges calm. Capsule art is cropped and placed beside competing images, so a busy border loses the fight before the subject is even noticed.
Test the capsule next to the images of other games before settling on it. A design that looks strong on its own can disappear in a row, and the row is where it will actually appear.
Screenshots that show play
Screenshots sell the game only when they show it being played. A menu, a title card or a logo uses space that could have demonstrated a mechanic.
Choose a sequence, not a gallery. Opening with the simplest action and ending with the most surprising one tells a small story and hints at how the game develops.
Capture at the resolution the store expects and at a moment worth freezing. A frame crowded with effects reads as noise, while a clear one reads as a promise the game keeps.
The first lines of a description
Only the opening lines are shown before the page asks for a click. They have to state what the game is, what the player does and why it is different, without wasting a sentence on atmosphere.
Write plainly and cut the marketing tone. A short, concrete description is more persuasive than a long one, because a reader who does not understand the game cannot want it.
Repeat the exercise after the trailer is finished. Watching the game move usually reveals the one sentence that explains it better than any draft written before.
A trailer that keeps its promise
A trailer makes a promise the game then has to keep. Showing a mechanic that never appears in play buys attention and loses trust in the same purchase.
Open with movement rather than a title card. The first moment should already look like the game, since many viewers decide within seconds whether to keep watching.
Keep it short and pace it with the game's own rhythm. A trailer that drags is a preview of a game that drags, and players read that signal correctly.
Meeting store requirements
Every store publishes its own specification for image sizes, text limits and the material it accepts. Preparing assets before reading those rules is the most common way to waste a day.
Check the technical details early, including how the page looks on a small screen. A layout that reads well on a desktop can hide the important part when it is compressed.
Gather everything into one folder and name the files clearly. A store page is assembled from many separate parts, and missing one is enough to delay the whole submission.
Note the required size in the file name as well. That small habit removes the guesswork when the page is assembled, and it saves a search every time an image is updated later.
Store pages and assets: preparing the material players judge
Related guide on this topic.
A store page checklist
The table below lists the material a page is built from and the single check that most often decides whether each piece works.
| Element | Purpose | Check before release |
|---|---|---|
| Capsule art | Win the first glance | Reads as a small thumbnail |
| Screenshots | Show the game in play | No menus or logos |
| Trailer | Show how it moves | Opens with gameplay |
| Description | Explain the promise | Clear in the first lines |
| Specification | Pass store review | Sizes and limits matched |
Assemble the whole page before polishing any single part. Judging the pieces together reveals which one is holding the rest back.
Then get an outside opinion before the design is frozen. A fresh pair of eyes on the capsule and the opening lines is the cheapest improvement available, and the easiest to postpone until it is too late.
- Design the page as a sequence, not a collection of assets.
- Check the capsule image at its smallest size.
- Use screenshots that show play, never a menu or logo.
- Make the first lines of the description concrete.
- Read the store specification before preparing any artwork.
A store page is judged in seconds and it is the only part of the game that everyone sees. Treating it as a design problem rather than a formality is what gives the project its fair chance.
Prepare the material early and the release becomes a matter of uploading rather than inventing, which is exactly where the work belongs.
