Business & ReleaseSteam wishlist campaigns that convert: a full guide
Learn how to build a Steam wishlist campaign that actually converts wishlists to sales. Strategy, timeline, festivals, and conversion tactics.
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Business & Release
Business & Release
Business & ReleaseIndie game marketing on $0 budget: what works in 2026
No money for ads? Discover what actually works for indie game marketing on a $0 budget in 2026 — community building, festivals, devlogs, and free growth
Business & ReleaseAudience before marketing: finding the players who care
A devlog does more than a launch-day push.
Business & ReleaseDemos and festivals: where a small game gets seen
A demo and a festival slot put a game in front of the right eyes.
Business & ReleaseMonetization Without Dark Patterns: Fair Models for Indie Games
Premium pricing, honest demos, cosmetics and expansions: the models that pay rent without burning player trust — and the patterns to refuse.
Business & ReleaseSteam, itch.io or Console: Where to Publish Your Indie Game
Entry fees, revenue shares, wishlists and certification: the economics of each storefront and a sequencing strategy that works.
Business & ReleaseA Realistic Production Pipeline for Solo Developers
Vertical slice, weekly outcomes, milestones that mean something: the lightweight system that keeps one-person projects shipping.